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Magazines

Revue Française du Marketing (Décembre 2009)

Ce numéro termine l'année 2009, qu'on ne retiendra pas comme l'une des plus fastespour nos activités, traditionnellement liées de publicité et de recherchecommerciale. Pourtant, la rencontre de situations nouvelles, le sentimentde...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2009
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Citation

, A. (2009a, December 01). Revue Française du Marketing (Décembre 2009). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2009-


Research reports

Guide on distinguishing market research from other data collection activities

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-


Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
×

Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research papers

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
April 7, 2009
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Citation

Dennis, C. T. (2009a, April 07). Doing it. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/doing-it


Magazines

Revue Française du Marketing (Décembre 2008)

Avec l'avènement du Web 2.0, chercheurs et praticiens sont unanimes pour affirmerque les études de marché on-line sont en train de connaître un profondrenouvellement tant sur le plan des outils utilisés que sur celui...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2008
×

Citation

, A. (2008a, December 01). Revue Française du Marketing (Décembre 2008). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2008-


Research papers

Getting intimate with our world

As researchers, we add the most value when we combine our research findings with our overall knowledge and experience. It is therefore incumbent upon us to increase what we know, by actively observing and analyzing things both large and small. This...

Catalogue: Qualitative 2008: Consumer Choice
Author: Keren Solomon
November 20, 2008
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Citation

Solomon, K. (2008a, November 20). Getting intimate with our world. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-intimate-with-our-world


Magazines

Research World (October 2008)

When we talk about market research, we often forget that research as a whole encompasses great swathes of work done for social and political purposes. Indeed, in the US alone, research expenditure by government, social think tanks and universities...

Catalogue: Research World 2008
Author: ESOMAR B.V.
October 1, 2008
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Citation

B.V., E. (2008a, October 01). Research World (October 2008). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-october-2008-


Research papers

Where has all the science gone?

Marketing Research is embroiled in an attempted coup d'etat, where many of the old values of a scientific discipline are being shed in favor of the exciting new possibilities of a Web 2.0 world. This paper suggests that it is not yet time to abandon...

Catalogue: Congress 2008: Frontiers
Author: Stephen P. Needel
September 26, 2008
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Citation

Needel, S. P. (2008a, September 26). Where has all the science gone?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/where-has-all-the-science-gone-


Research papers

Marketing research in 2038

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something...

Catalogue: Congress 2008: Frontiers
Author: Teddy Langschmidt
September 26, 2008
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Citation

Langschmidt, T. (2008a, September 26). Marketing research in 2038. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-in-2038